Diwali wishes
By breakfast on Diwali everyone has received the same eleven images. A written note is such a departure from that baseline that it barely has to be clever to work.
Write the Diwali cardNo signup · see it before you pay · from ₹49
Continue writing opens that message in the card with the words already in it, so all that is left is to change a word and send it. The last message is the longest of the six, and it is the only one you have to copy across yourself.
Happy Diwali. Hope the house is full, the food is excessive, and the year ahead is a good deal kinder to you than the last one was. Thank you for being one of the people I actually want to send something real to instead of a forward.
Continue writing with message 1Happy Diwali. Wishing you light, too much food, and only the relatives you genuinely enjoy sitting next to. Eat badly, sleep late, and let somebody else handle the mess in the morning. Let's manage a proper catch-up this year.
Continue writing with message 2Happy Diwali. Genuinely hoping this one is easier on you than the last, because you didn't get much of a break out of it. Have a slow, crowded, well-fed day, and tell everyone at home that I was asking after them. ✨
Continue writing with message 3Happy Diwali. May your mithai boxes stop doing rounds of the neighbourhood before one of them finds its way back to you, and may the crackers next door run out at a reasonable hour. Not a forward, in case that wasn't already obvious.
Continue writing with message 4Happy Diwali. I still think about the year we drove across town at midnight because you'd decided the sweets from that one shop were non-negotiable. Best Diwali I've had. Hope this one gives you something worth remembering too.
Continue writing with message 5Happy Diwali. I'd rather send you something clumsy and real than one of those images that gets forwarded four hundred times before breakfast. Hope your house is full, your sweets are the good kind, and the year ahead is considerably kinder to you than the last one was. Let's actually meet before the next festival.
Wish for something small and real. Light and prosperity is what the forwards say. That the mithai lasts past Sunday, that the crackers stop before midnight, that this year is easier than the last — those read as a person rather than a template.
Say out loud that it is not a forward. On Diwali, of all days, that single line does more work than any amount of ornament: it tells them somebody sat down and wrote to them specifically.
A sealed envelope on Diwali, in a day of forwarded images. It will get noticed.
Write the Diwali cardIt arrives as a sealed envelope they open on their phone.